Exclusive interview with Alexander Rodríguez Illera, director of Alfastreet Colombia

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Despite the uncertainty surrounding this year’s edition of FADJA and the rumours of a possible cancellation, show organisers have confirmed the event will return once again to the Colombian capital. What does a trade show like FADJA offer to your company apart from market visibility and networking opportunities and why have you decided to take part this year?

All the rumors of a possible cancellation came from the venue place, that cancelled the facility, so organizers had to look for a different venue, to do the show. FADJA is a very important for all Latin-American markets, and that’s why we’ve been present in last years. We’ve seen a positive response from our old and new customers who were able to discover all new products that our company releases year by year. Of course, we want to present our novelties in every gaming show around the world so we can demonstrate our evolution and great performance, and FADJA will not be an exception.

Looking back, how do you evaluate the progress of your business operations in the country and what are the remaining challenges?

In the past 4 years we established a major presence in this country. Alfastreet brand is having a great progress and every year is consistently getting better than previous. In the present days, we are reaching the leading position in the market and our immediate challenge is to consolidate our position in Colombia, with our commitment to excellence and quality above all.

Why do you believe Colombia is one of the best-performing countries in the region, in terms of gambling growth? How can neighboring countries be encouraged by the efforts carried out by regulator Coljuegos and adopt a similar approach towards our industry?

With no doubt, political stability in the country is a key factor for the industry, where there’s a regulated law for any business, with warranties from government policy, there’ll always be more investors willing to get involved. Gambling business is having a growth derived from economic and politic stability, together with good regulations and laws. Still missing is stronger pressure on some non-legal establishments, but in general terms, industry is having a good results.
Neighbourhood Countries could analyse and copy some successful regulations from countries where gambling is regulated, but not all governments specially the left-wing governments, are motivated to do a regulation for gambling, so every country is a different story.

Just recently at ICE, the company debuted all of its groundbreaking novelties for the international gambling market. But what do you have in store for the Colombian audience? How are you planning to captivate South American casino operators and players alike?

For every show we try to expose all our novelties, and for this year, Alfastreet will have the new Multitouch roulette which have had an excellent feedback from ICE, also the new Lucky 8 which is a compact Roulette in a different style then the famous R8, and our newly released slot machine Felix which will start a new era for Alfastreet in Colombia, not only with Roulettes but also with our slot machines.

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