ICE London 2022 Attendance cancellation

Due to the situation caused by Covid and numerous other cancellations by international show exhibitors, we confirm that we will not attend the ICE London 2022. We have been exhibiting at the ICE London show for more than 28 consecutive years, and we were positive that we will attend the show until the middle of January 2022. The decision was as difficult as logical, however, we look forward positively to the upcoming second half of the year. We are hoping that the G2E Las Vegas show will happen in normal conditions and have higher attendance than the previous season, especially because many customers may still experience difficulties traveling. The 2022 Las Vegas show could be the perfect opportunity to meet again with all the partners and operators, before the next ICE.

The plans of launching new products are still in full swing and the decision to skip the show will not stop us from unveiling the novelties that were studied and developed during the epidemic. Several private events with product presentations are planned in the upcoming months in different countries all over the world, where customers will have a chance to meet with the Alfastreet sales team and distributors at their own locations.

Nika Pockaj, Marketing Manager: “We are very sorry and frustrated that we have to skip this year’s ICE London show, especially because everything was already planned and organized from our side. Unfortunately, the situation is what it is, and we need to distribute our resources wisely. We’ll modify our plans and make new arrangements for novelties presentation on our distribution locations, where we’ll meet and greet our customers as well. We stay optimistic for the future and we believe that ICE London 2023 will be one of the best gaming shows in our history. We really look forward to getting back to our normal lives and to unveil our further plans for the next edition of ICE”.