01 Jul Alfastreet stunning visitors and competition at ICE 2016
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This year’s edition of the London ICE show has marked a successful opening to the 2016 exhibition season for Alfastreet, meeting partners, friends and customers in a familiar atmosphere of a London themed stand. It was a busy three days, with great attendance and with party time extension after the official opening hours.
Alfastreet brought a selection of top products with novelties prepared specially for the exhibition. The roulette range was represented by the compact R5, 5-station machine, a custom solution for all the venues with limited space availability. Alfastreet’s signature model still remains the R8, a synonym for the automated electronic roulette, this time with an imposing superstructure Signage, displaying live camera feed, statistic data and a specially designed roulette Jackpot solution. For those seeking modular setups there was an attractive choice of automated wheels (roulette and SicBo), combined with live sources, such as Baccarat table and a premiere for this year, the Alfastreet live wheel. The visitors were intrigued by the multigame slot range in two editions, the first being a virtual games package, with a selection of premium Alfastreet virtual games, followed by a near completed 12 titles slot machines.
Last year’s star of the show, the mechanical horse-racing machine already affirmed itself on the field, yet it still captured the interest of many. A unique solution in the gaming industry uses a proven platform which offers plenty of possibilities of implementation. That brings us to a this year’s attraction, the Alfastreet “Wet Race”. It was the most sought after product, with packed stand for the whole duration of the exhibition, making people wondering how it’s possible to combine a pool full of water in a flawless synergy with the electronic nature of the machine. Needless to say, Alfastreet is pushing the boundaries again, showing the gaming community, the value of a stable platform and that anything is possible with the right vision and approach.
Equally interesting, and also a very clever concept was the “Alibi box”. A phone box shaped cabin that provides a quiet, reserved space inside a crowded and noisy environment, giving a bit of privacy for delicate phone conversations and many other things. It gave a cue for many entertaining conversations when the visitors tried to guess a true purpose of it. Not to mention, a popular photo spot for suggestive pictures!
At the end, the customers appreciated Alfastreet’s venture into an online gaming field, which will provide a live feed and familiar user interface to the players, that will be able to extend their gaming experience to their mobile devices inside a casino environment and at home as well.
The 2015 ICE show marked a very successful year for the company and judging by the feedback from this year’s edition, the future is even brighter. Alfastreet is thanking everybody for their visit and support, extending the invitation to the upcoming shows, already planning the next big surprises for the 2017!