Alfastreet bringing gold to the ICE 2017

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The visitors of the 2017 edition of the ICE exhibition in London were greeted by a completely redesigned stand, boasting a tasteful golden and black theme. The start of the year was marked by a vast selection of novelties, covering all requirements of a modern electronic casino.

The focus on this year’s show was all about the adaptability and flexibility of Alfastreet equipment, where the attendees had the opportunity to test the company’s Multigame and Simultaneous Play features on different playing terminals, ranging from the fixed cabinets, such as the R8, R5 and Lucky 8 electronic roulettes, to single terminal setups, combining the versatile WIKY single terminal in a theatre arrangement with all possible automated and live sources. The stand layout proved once again the capability of the company not only as producer of top end gaming machines, but also as a provider of comprehensive solutions for a modern gaming venue.

The absolute novelty was the Alfastreet Multi-touch automated electronic Roulette table with 8 play stations and the possibility to combine it with an automated or a live wheel. The distinct advantage over any competitor solutions is the compact dimensions, considering that there are eight play stations available and a clear division between them, making it as close to a live table, as possible. The feedback from the visitors was very good and we are already placing the first units on casino floors. The live Roulette wheel represents an interesting departure from the establishment, with premium lighting solutions and an advanced monitoring system. After all, Alfastreet has been making their own roulette wheel for over 25 years. Along it, a new compact wall display solution was presented that is available for wide variety of applications.

The most attractive machines on the stand, were yet again the twin machines on the Royal Derby platform, the Royal Derby and the Wet race – both in their latest incarnation. The attractive machines have managed to capture the imagination of the players and are achieving very good results on casino floors worldwide, making them the only real choice in their class.

The concept of an after-show party at the stand has became a pleasant tradition for all our friends and partners, who love to join us after a full day on the show, for some genuine “home cooked meal” and a selection of fine Slovenian drinks and snacks. The golden/black colour combination provided a prestigious ambiance where everybody felt great. Alfastreet is satisfied with the outcome of the show and would like to thank everybody involved, our friends, partners, customers and attendees, that made this another unforgettable edition of the London show.

Ice Totally Gaming show was co-financed by the Public Agency SPIRIT Slovenia and the Ministry of Economic Development and Technology of Republic Slovenia.

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